Our courses are intrinsically linked to the client’s particularities and they require specific preparation. Our expertise in course design offers you the possibility of tailor-making courses that go from 10 or 20 up to 60, 80 or 100 hours when a certain topic needs to be more completely addressed. We work with you on your specific needs.



  • Introduction to Sales (Level 1): Theories of sales, brand awareness, corporate awareness and basic understanding of the sales process.
  • Sales Techniques (Level 2): Practicing sales techniques, product or service presentations, negotiating and closing sales.
  • Customer Service (Level 3): Customer service before, during and after the sale.
  • Sales for Managers (Level 4): How to motivate, train and lead sales teams.


Understanding the differences between management and leadership. Workshops on how to lead and manage, and when to focus on each.

  • Self-Awareness exercises: Understanding yourself, and learning to lead by example.
  • Team Motivation: How to better challenge and appreciate your teams.
  • Decision-making techniques: How to understand and improve the decision-making process.
  • Strategic Alignment: Workshops on corporate strategic alignment between top corporate management and junior and senior executives.
  • Time Management: Techniques including “stop-doing” lists, how to make time for strategic thinking and organizing priorities.


  • Corporate External Communications: Train your staff to understand how external communications work, how to create good will with the public, and how difficult situations should be handled both with the community and the press. Understanding public relations; communicating for your sector; building positive relationships; getting information from and to the public.
  • Corporate Internal Communications: Handling change through the organization; understanding internal politics; securing open and reliable corporate communications.


ProDigna helps clients improve employees’ understanding of company and sector-specific standards through courses that can include (but are not limited to):

  • Corporate ethics.
  • Corporate politics.
  • Brand awareness and employees as brand Ambassadors.
  • Presentation skills, empowerment, showing initiative and other sector-related professional techniques.


In the world of today we are bombarded with constant information. A small story appears on Facebook, is flung around the world on Twitter and disappears again in ½ an hour, leaving a trail, though, that research in the company can subsequently find. To most in the communications industry, this is terrifying. Excellent teams used to interacting with ethical journalists requiring two sources to publish are now confronted with rumor and gossip rendered gospel. With the exception of the professional PR and Communications companies trained and experienced in handling these situations, most companies – and governments – take one of two paths: they either go into hiding, or they engage in a public battle.

At ProDigna we believe that both of these responses are counterproductive. Based on our values of transparency, openness and good business practices, we believe that the communications teams of today should be concentrating on building trust with their customers, clients, and indeed the media itself, through careful and productive messaging. We believe that the communications teams of today should be concentrating on building trust with their customers, clients, and indeed the media itself, through careful and productive messaging. If a communications team has been successfully sending positive messages to the public, one small negative message is not going to have much impact. Even a larger negative news story will be less important to the public if the company has managed to establish trust in advance, through transparent and positive messaging.

To this end we train media, PR and communications teams in:

  • Establishing and maintaining trust with the public
  • Controlling the message
  • Telling the story
  • Maintaining your contacts in the media
  • Keeping your eyes and ears open
  • Handling a crisis
  • Communicating transparency while maintaining appropriate discretion
  • Training your leadership to appear in public, when and how

At ProDigna we know that the vast majority of people are simply trying to make a living, take care of their families and employees and provide services and products in the best possible way. We also know that that story doesn’t sell. We can help our clients to frame that story in a way that it DOES make it to the public and we can help their teams to overcome crises and challenges and come out looking better than ever.